Volkswagen Uzitkove vozy, the new main partner of the CEZ Jizerska 50, is offering a race of one’s choice in the SkiTour 2014 series for a symbolic staring fee. Racers registered in the cancelled 47th edition of the traditional race in the Jizera Mountains can take part in a SkiTour event of their choice for one crown.
Volkswagen Uzitkove vozy, the main partner of the Jizerska 50 and SkiTour, deserves great credit for this event. “We very much regretted that the Jizerska 50 had to be cancelled due to insufficient snow and we thought up a way to cheer up the racers after the cancelled race. Therefore, we decided to offer all registered participants the opportunity to race in any of this year’s SkiTour events for the symbolic fee of one crown,” explains Pavel Demartini, the company’s director of marketing communication.
“A number of racers turned to us with the question of whether we couldn’t postpone the Jizerska 50 instead of cancelling it. Because that wasn’t possible due to the pre-approved international calendar, we warmly welcomed the action of our new main partner. Volkswagen Uzitkove vozy is offering racers an extraordinary opportunity to set out on the cross-country ski trails still this year and to save on the starting fee,” explains David Dousa of the organising agency Mather Activation, adding: “Cross-country skiing enthusiasts could not race in the Jizera Mountains because of the unusually warm weather. Now they have the possibility to participate in races where there are similar trails and, what’s more, they can race practically free of charge.”
One thousand racers can use the offer to race for the symbolic starting fee. For all, a discount on the starting fee for the CEZ Jizerska 50 in 2015 will apply. All information is available on the race’s website at www.jiz50.cz or www.ski-tour.cz.