Rostec released a new poster for the 17th Deminsky Ski Marathon dedicated to the sporting event. It depicts a cartoon moose skier against the background of the recognizable Deminsky architecture and wearing equipment in the colors of the 2024 marathon.

This poster is the second in a collection that the organizers of the Rostec Demino Marathon plan to expand further. The creative team of Mediarost publishing house worked on the development.

- Gradually, a collection of visual images related to the Demino Marathon will be created. This is a part of the culture of big events, which "grow" their own traditions and souvenirs. As the years pass, we can collect a collection of marathon posters," said Vitaly Goroshnikov, Director of Mediarost Publishing House.

The new look of the Demino elk - the symbol of the marathon - for the poster was invented by animator Elena Pisarenko. She has already created a poster for the World Cup stage in cross-country skiing, which was held in Demino. The poster for the XVII Rostec Demino Ski Marathon is published in three thousand copies. It will be available for purchase on the days of the marathon - March 1, 2, 3 in cafes and restaurants of the Demino center.

Rostec Demino Ski Marathon is the most mass ski marathon in Russia. The leader of the Russialoppet rating by the number of finishers in the main race. In the 2023 season, the winners of the Demino Ski Marathon at a distance of 50 km were Andrei Alipkin and Elizaveta Pantrina. The course record on the marathon distance belongs to Olympic champion Alexander Bolshunov. General partner of the marathon